Logo review

University and Student Organizations

Recognized university entities and registered student organizations wishing to use the ECU marks must gain approval prior to producing the item or publication. The approval process will depend on the item. See below for more information.

Promotional Products, Apparel and Merchandise

Products that include an ECU mark, such as promotional items (key chains, mugs, etc.), apparel (shirts, hats, etc.) and other custom merchandise (stand up banners, wall murals, signs, etc.) must be produced by a licensed vendor and receive approval prior to production.

Effective January 1, 2024, the department and vendors will not submit these items through Logo Review. Instead, the licensed vendor that the department is working with to produce the product will submit the item through the Brand Manager 360 platform for review and approval prior to production. Licensed vendors will be familiar with this process. Any changes will be relayed to the vendor through that platform.

Only licensed vendors may produce items featuring university trademarks. A complete list of licensed manufacturers is available on the ECU Licensing website.

If you wish to have a manufacturer added to the list, please contact the Collegiate Licensing Company Inc. East Carolina University is required by law to control the use of its trademarks and control is maintained through allowing only officially licensed manufacturers to reproduce University trademarks.

Printed or Digital Publications

Recognized university entities and registered student organizations that wish to use ECU marks in publications, such as posters, flyers, LCD graphics or social media, must submit designs for approval from ECU Creative Services Logo Review using the form below prior to distribution. When you need an email message reviewed for logo use, please email ECU Logo Review. Be sure to follow ECU branding guidelines found on the ECU Branding website.

Other

Some items that include an ECU mark may not fall into one of the categories above. In this case, please email ECU Logo Review when you begin your design process to avoid any complications.

Logo Review Process

  1. Complete the Logo Review form below.
  2. Submit form below with proposed design attached. If you are having an email reviewed, please send the draft email to ECU logo review.
  3. Once artwork and Logo Review form is received, please allow 1-3 business days for a response to your request. Please allow additional time if design assistance is required.
  4. You will receive an email notifying you of the decision, either approved as is, or specifying adjustments needing to be made. If adjustments are needed, you will need to submit the revised design for review. Once you have received approval you may move forward with publication.
    Approvals are for one-time, specific use and do not cover future production of this or a similar item. Approvals are not “grandfathered in.“ Any mistaken approvals can be rescinded at the discretion of Creative Services, and changes to branding rules or policies will apply to items not yet produced.
  5. For additional information about this process please review the FAQ section of the licensing Web site. Additionally, you may email ECU Creative Services Logo Review with questions.