Creative Services
Need marketing support? We’re your on-campus creative team!
As a valued member of our campus community, you have access to the university’s full-service, in-house creative team at no cost to you (aside from any printing expenses).
Whether you need a brochure, postcard, banner, custom illustration, social media or email marketing graphics, website, or another marketing piece, we’re here to bring your vision to life while ensuring that required brand standards and digital accessibility standards are met.
Our team will collaborate with you to understand your goals and deliver strategic, on-brand materials that make an impact. We can create projects for you without the need for additional brand review.
Please note: Our services are offered at no charge to campus partners, so demand is high. Please be sure to plan ahead so we can work together efficiently to meet your needs!
Graphic Design
Attention-getting design to communicate with your audience at a glance.
Logo Review
Ensure your project meets required brand standards and digital accessibility standards.
Website Development
Expert website design and development of sites on ecu.edu
Photography
ECU photographers can capture professional images to help tell your story. Appointments for official headshots for faculty and staff are also available.
Events, News Features, Marketing
Limited photography coverage of events, group photos and department activities may be available, especially when for news features or marketing materials.
News Services can provide names of freelance photographers for other needs or if ECU photographers are not available.
Official Headshots
Photo studios for official university headshots are available by appointment.
Health Sciences Campus (Brody 1S-10)
Brody 1S-10 studio appointments are scheduled for health sciences faculty/staff/medical student composites the second week of each month, Monday, 9 a.m. – 11 a.m. and Thursday, 2 p.m. – 4 p.m. If these times don’t work for you, please call 252-328-6037 to explore alternate options.
Main Campus (Mendenhall)
Main campus staff/faculty schedule headshots by emailing ecuphotos@ecu.edu or by using the link below.
Rescheduling/No-Show Information
If you are unable to attend your headshot appointment, please notify us as soon as possible:
- Health Sciences portraits: creativeservices@ecu.edu
- Main Campus portraits: ecuphotos@ecu.edu
We’re happy to reschedule, but due to demand the next appointment may be several weeks away.
Note: Individuals with multiple no-shows without notice may become ineligible for future appointments.
To Request Photos on File
Please email ecuphotos@ecu.edu for event photos or main campus headshots. Include the event or person’s name and approximate date the photo(s) were taken.
Please email creativeservices@ecu.edu for Health Sciences headshot photos.
LCD Images
Submit a request to have your date-specific LCD image created and/or posted for university events, programs or deadlines; the promotion of a new feature or initiative, or to communicate important information that affects the health, safety and well-being of students, faculty and staff. Images play in a rotation with other ads across all 160+ screens covering Main and West Campuses and display for a period of two weeks prior to event, program or deadline at discretion of ECU Creative Services.
To be accepted for posting, graphics must meet the following criteria:
- The campus event or program promoted on the LCD graphic must be sponsored by a university entity (e.g., any academic, administrative or auxiliary unit, department, office, program, center, institute or other organizational body that is formally recognized as part of the university’s structure; for the purposes of LCD graphic promotion, this only includes Tier 1 recognized student organizations).
- Include the ECU logo or logo lockup. Typesetting the sponsoring department(s) or organization(s) is acceptable if logo lockup is not applicable. Contact Creative Services if an existing logo or logo lockup file is needed.
- Include a date-specific event, program or deadline, or communicate critical information that affects the health, safety and/or well-being of students.
- Be reviewed and approved via Logo Review prior to request for posting; take note of date received as this is now required on the request form.
- Dimensions: 3475px x 2160px; Resolution: 300 dpi
- Primary fonts used should be ECU brand fonts: Avenir Next, Museo Slab or Sans, and/or Adobe Garamond, Roboto Slab, Figtree or Crimson Text. Decorative fonts are allowed only for the event titles.
- Minimum font size: 10.5 pt (for most fonts/software) or 14 px (for Canva). Aim for readability.
- Must include an element of ECU purple (Hex code: 592A8A).
- Keep text and important images a minimum of 75px or ¼” from all edges of the graphic; this is your safe area.
- Must be .jpg format (.png or .pdf not accepted).
- Include at least the following abbreviated ADA statement: ADA Accommodation: ada-coordinator@ecu.edu • 252-737-1018
- If your program includes a series with events in different months, please submit one LCD graphic for each month removing any dates that have passed.
- If your program spans a range of dates (e.g., September 1-December 14), please submit one graphic.
- Design tip: The graphic will only be shown in rotation for 10 seconds. For maximum engagement and readability, consider limiting the amount of text on screen. Include a QR code to a website for more detailed information.
Video
Video can be a very compelling and engaging way to tell your story and reach your audience. Our video team works with you through the entire production process from concept and script development all the way through your final distribution medium.
PLEASE NOTE: All video projects requests will begin with a series of questions designed to determine strategic need, distribution and appropriateness of the medium. Please fill out the form below to submit a Video Request.
YouTube Submission
You can request to submit your video onto ECU’s YouTube channel, however this does not guarantee its posting. Contributors are responsible for the production, quality and subject matter of submitted content. Content must be consistent with the standards of East Carolina University and include accurate closed captioning.
Editorial Writing
When you need assistance crafting marketing copy for your project or just need someone to copyedit what you’ve written for adherence to university style guidelines, we can help. Submit your content with your project request for editorial review or submit your outline/talking points for original copywriting, and we will ensure your copy communicates with your audience.
(if editorial is part of a design project, it all goes on the design request).
Social Media
Whether you’re looking to find a great photo of a campus event, reconnect with an old classmate or watch a recent lecture, you’ll likely find what you’re looking for on one of our social media channels. And we want to hear from you too!